By Ana Sofia Elias, Rosalind Gill, Christina Scharff
This quantity techniques questions about gender and the politics of visual appeal from a brand new viewpoint by way of constructing the proposal of aesthetic labour. Bringing jointly feminist writing in regards to the ‘beauty fantasy’ with fresh scholarship approximately new sorts of paintings, the publication means that during this second of ubiquitous images, social media, and 360 measure surveillance, girls are more and more required to be 'aesthetic entrepreneurs’, protecting a continuing nation of vigilance approximately their visual appeal. the gathering exhibits that this paintings is not only at the floor of our bodies, yet calls for a change of subjectivity itself, characterized by way of notions of private selection, risk-taking, self-management, and person accountability. The ebook contains analyses of on-line media, attractiveness carrier paintings, lady genital plastic surgery, educational type, self-help literature and the seduction neighborhood, from more than a few international locations.
Discussing attractiveness politics, postfeminism, neoliberalism, labour and subjectivity, the ebook might be of curiosity to students and scholars with an curiosity in Gender, Media reviews, Cultural experiences, Sociology, Social Psychology and administration Studies.
“This hugely enticing, clever, and wide-ranging assortment analyzes how, lower than the self-governing mandates of neoliberalism, the calls for that women and ladies keep watch over and regulate their our bodies and visual appeal have escalated to new, unforgiving degrees. a different power of the e-book is its emphasis at the upward thrust of ‘aesthetic labour’ as an international, transnational and ever-colonizing phenomenon that seeks to brush up girls of all races, a long time and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that continues to be women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This publication incisively conceptualizes how neo-liberalist and postfeminist developments are ramping up pressures for glamour, aesthetic, type, and physique paintings within the basic public. In a second whilst YouTube ‘makeup find out how to’ video clips obtain thousands of hits; what to put on and the way to put on it blogs clock gigantic followings; and staying ‘on model’ is bought to us because the key to non-public and fiscal good fortune, ‘aesthetic entrepreneurship’ is sure to turn into a go-to notion for a person trying to comprehend the profound shifts shaping exertions and existence within the 21st century.”
-Elizabeth Wissinger, City college of recent York, USA
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Extra resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism
It represents what Irene Neverla (personal communication) calls ‘soft hatred’—a corollary of ‘soft power’. This highlights the complexity of contemporary beauty discourses, entangled as they are with exhortations to self-love, confidence, gratitude and anti- beauty messages (in the service of selling beauty products) in a context of neoliberal and postfeminist governmentality and capitalism’s move to colonise all of life—including our deepest feelings about ourselves. By drawing on the theoretical frameworks of neoliberalism and postfeminism, amongst others, and examining ‘confidence chic’ in a range of contexts, this book contributes to our understanding of the ‘psychic life’ of beauty.
The Extensification of Beauty Pressures Beauty pressure is not just intensifying but also extensifying in at least two significant ways. First it can be noted that the requirement to ‘look good’ is extending to new temporalities or moments in a woman’s life. com). The other end of life is also comprehensively colonised, and strategic-commercial mobilisations of fear and anxiety about ageing are the beating heart of the beauty-industrial complex, as shown by Michelle Lazar’s analysis of cosmetics advertising where the fixation on youth corresponds with the denigration of ageing (see Lazar, this volume, Chap.
133). 20 A. Elias et al. 23); a rejection of a ‘feminist killjoy ethics’; and, at times, seemingly an embrace of a ‘politically incorrect’ ‘bad girl’ image (Lumby 1997; Davis 2015). g. ’s (2013) collection on agency and coercion). It is important, as Maureen McNeil (2010) notes, that we do not lose feminism’s ‘critical edge’ in the rush to theorising affirmatively. It is also worth problematising the somewhat caricatured version of feminism that emerges from some of this work: one would never imagine from reading it that feminists have written passionately of sex, desire, dancing and woman-centred pornography—let alone partaken in any of these activities.
Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism by Ana Sofia Elias, Rosalind Gill, Christina Scharff