50 Billion Dollar Boss: African American Women Sharing - download pdf or read online

By Kathey Porter

ISBN-10: 1137475021

ISBN-13: 9781137475022

ISBN-10: 134955216X

ISBN-13: 9781349552160

For too lengthy there were few 'blueprints' for younger women marketers - quite African-American girls entrepreneurs--to persist with. whereas girls are beginning companies in remarkable numbers, many African-Americans are first-generation marketers, and there were few function types for them to emulate and research from.
The influence of African-American girls in company is indisputable. in accordance with the 2014 nation of Women-Owned companies file commissioned by means of American exhibit OPEN, whereas enterprises owned by way of girls of colour are smaller than non-minority women-owned companies, their development in numbers and fiscal clout is mostly some distance outpacing that of different women-owned entities. companies owned by means of African-American ladies led that development, up 296% from 1997 to 2014, producing approximately $50 billion in profit. it's, in a feeling, a moment Black Renaissance, developing what we adore to name the '50 Billion greenback Boss.'

African-American girls proceed to excel and form society throughout industries. This publication highlights numerous African American ladies marketers and leaders, acknowledges them for his or her company acumen, examines how they creatively solved company demanding situations and pointed out possibilities to develop and maintain their businesses.

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Extra info for 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership

Sample text

Operating with a small 20 ● 50 Billion Dollar Boss team, we were all spread thin,” recalls Dr. Lisa. Working through these challenges, Dr. Lisa grew the company from negative revenues into a multimillion-dollar powerhouse. World of EPI™ is now a leading multicultural toy manufacturing and design firm with a global supply chain that crisscrosses the world from the United States to China and other worldwide destinations. Since hitting the shelves, Positively Perfect™ Dolls have sold exceptionally well.

Monif and her mother had many doors closed on them, but they were not discouraged. com,” says Monif. “By going directly to the consumer, we really learned the intricacies of the business and built a tremendous customer base. Our customers are extremely loyal which has helped us show the potential of this market and get the attention of major retailers,” she adds. Now that she was going to manufacture on her own, Monif needed to find a production factory that could make her designs in large quantities so that she could sell them at a price at which she would actually make a profit.

Monif felt that these approaches were contrary to her customer base and would not reflect what her customer wanted and looked to her for. She finally found that making adjustments to the clothes in response to what the consumers wanted was the best path. She continues to work to stay above the fray and steer the brand in the direction that has made her successful and not succumb to outside pressure. Today, the plus size market is one of the fastest growing consumer segments in the apparel industry.

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50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership by Kathey Porter


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